New iPod touch ad runs on TV
A new iPod touch television ad ran last night during Desperate Housewives and the World Series game which has become a hit across the Internet. It started when Nick Haley, an avid Apple fan, posted his version of an iPod touch ad on YouTube.com. Apple’s advertising agency, TBWA/Chiat/Day, then contacted Haley after it was viewed by marketing executives at Apple in Cupertino.
“I was sitting on the bus and I got this e-mail on my phone,” Mr. Haley, a native of Warwick, England, said in an interview yesterday from the University of Leeds, where he is a “fresher,” or first-year student.
The message said, “We represent Apple and we’ve seen what you have produced and we’d like a chat with you,” Mr. Haley recalled, adding: “This seemed ridiculous and far-fetched. My initial reaction was, someone wanted to steal it.”
The original version can be viewed on YouTube while the final version is available on Apple’s website. View the interview with Haley at the New York Times.
Play the Leopard intro again and again.
Want to check out the slick Leopard intro in all it’s high-res glory instead of the small YouTube version? Navigate to the location below, open both intro-sound.mp3 and intro.mov in QuickTime Player, and play them at the same time to get the most realistic effect./System/Library/CoreServices/Setup Assistant.app/Contents/Resources/TransitionSection.bundle/Contents/ResourcesThis isn’t just on Leopard either, the same should work for all Mac OS X releases.
Leopard is released, first updates follow
As you may already know, Leopard was released yesterday to the world, and the first people to get their hands on it were in Tokyo, Japan. In addition, Apple has released their first set of updates for Leopard including Login & Keychain Update 1.0 which fixes numerous issues including:
- Logging in with an account originally created in Mac OS X 10.1 or earlier that has a password of 8 or more characters.
- Connecting to some 802.11b/g wireless networks.
- Changing the password of a FileVault-protected account.
In the next couple of days, MacSpark will be bringing you the latest in Leopard tips & tricks as they are revealed.
Apple reports record-setting fourth quarter results
If you missed it today, Apple has posted it’s fourth quarter financial results which ended on September 29th, 2007. The Company shipped over 2 million Macs and exceeded the last record by 400,000 units. The Company posted revenue of $6.22 billion and net quarterly profit of $904 million, or $1.01 per diluted share. These results compare to revenue of $4.84 billion and net quarterly profit of $542 million, or $.62 per diluted share, in the year-ago quarter. Gross margin was 33.6 percent, up from 29.2 percent in the year-ago quarter. International sales accounted for 40 percent of the quarter’s revenue.
“We are very pleased to have generated over $24 billion in revenue and $3.5 billion in net income in fiscal 2007,� said Steve Jobs, Apple’s CEO. “We’re looking forward to a strong December quarter as we enter the holiday season with Apple’s best products ever.�
A replay of the conference call earlier today is available at Apple’s website using QuickTime.
Leopard Guided Tour now available on Apple.com
Just like with the iPhone, iPod touch, and iLife ‘08, Apple has created a guided tour for Leopard. An Apple Store employee, John, shows you through Leopard’s biggest new features including Spaces, Quick Look, iChat Theater, and more. The guided tour is available at Apple’s website in various sizes and available for download in a ~370MB large format or 108MB for the iPod format. This will keep all the fanboys salivating over the new release for days.
Apple working on iPhone SDK for February
Apple has announced that it is working on an iPhone / iPod touch SDK that will be available sometime in February of 2008. Steve Jobs posted a short note today on the Hot News page of Apple’s website that begins with the following:
Let me just say it: We want native third party applications on the iPhone, and we plan to have an SDK in developers’ hands in February. We are excited about creating a vibrant third party developer community around the iPhone and enabling hundreds of new applications for our users. With our revolutionary multi-touch interface, powerful hardware and advanced software architecture, we believe we have created the best mobile platform ever for developers.
You can read the rest of the note here.Â
Mac OS X Leopard Server features and details
If you’re a server admin or use Mac OS X Server on a daily basis, be sure to check out the new Leopard Server website with the new features and screenshots showing them in action. Some of the new features include an iCal Server, Wiki Server, Podcast Producer (shown in the screenshot), and a new Server Admin interface.
“Leopard Server is the best release of Mac OS X Server yet, bringing more great innovations, like Podcast Producer, Wiki Server and iCal Server,� said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With new setup features that have a server up and running within minutes and no client access licenses, Leopard Server is the ideal alternative to complicated and expensive server offerings for small and large businesses.�
Mac OS X Leopard Server will be available on October 26th at Apple Stores and Authorized Resellers at $499 for a 10-client edition and $999 for an unlimited-client edition (which is included with all Xserves). If you have purchased an Xserve on or after October 1st, you may be eligible for an upgrade paying only a shipping and handling fee of $9.95.
Mac OS X Leopard coming October 26th
Apple has just announced that the next version of Mac OS X, version 10.5 “Leopard”, will be available for purchase on October 26th at 6pm at Apple Retail Stores and Authorized Resellers. The new OS is now available for pre-order on the Apple Online Store. Leopard has over 300 new features including Spaces, Time Machine, a new redesigned Finder, and Quick Look.
“Leopard, the sixth major release of Mac OS X, is the best upgrade we’ve ever released,� said Steve Jobs, Apple’s CEO. “And everyone gets the ‘Ultimate’ version, packed with all the new innovative features, for just $129.�
XtremeMac rolls out new cases for iPod family
XtremeMac has just released a slew of different cases for the new iPod family including the iPod touch, iPhone, iPod classic, and iPod nano. Dubbed the TuffWrap Plus, the cases are made of protective silicone and include XtremeMac’s TuffShield screen and clickwheel protectors. They also come with a removable belt clip that converts into a stand for viewing videos on the devices.
The cases are priced from $19.95 to $29.95 and can be preordered from XtremeMac’s website.
B&W Zeppelin First Look at ConnectReviews
ConnectReviews, another site on the Carbonite Media network, has posted a first look of the Bowers & Wilkins Zeppelin, a high-end $600 iPod speaker system that seems promising. They’ll have a review later this month with more details.
Latest Mac Rumors- Resellers Getting Signals for a Wide Range of Apple Updates?
- Apple Event for September 9th?
- EA's 'Spore Origins' Arrives for iPod First
- ATI's 4870 HD and 4850 HD Graphics Cards Coming for Mac
- Mac OS X 10.5.5 9F23 and New Safari 4 Seeded to Developers
- iPod Nano Case Leaks, Next iPod Touch to Have GPS?
- New iPod Nano, iPod Touch, iTunes 8.0, and Blu-Ray in OS X 10.5.6?
- Apple Releases MacBook Air Software Update to Address Video Playback
- Intel Unveils Update to MacBook Air's Custom Processor
- Silver-Zinc Batteries Coming in 2009
- ConnectReviews
-
